Wednesday, 18 May 2011

Lime & Lemoni



"Lime & Lomoni" whoever hears these two words would easily complete the sentence by adding "Limca" to it. This is what we have heard for years now. 
But sadly this lemony fizzy drink has never made it to the list of my favourite drink anytime or as far as I can recall. But then when I think about TV commercials all the Limca advt.  are some of the finest pieces of work we get to see on television. And I am sure everyone would agree hand down!

The Dopal Taazgi is such a treat ... its a visual delight. Its perhaps one of the few commercial I never mind watching over and over again without bothering to fish for the TV remote. Other than this one I also enjoy the Cadbury's Dairy Milk one which I'll keep it for my next blog.

Here we have a couple - a young girl who looks she is still in college walking past guy who is equally good looking. He does not look as if he still attends college. He looks more like an apprentice or someone who's just got into the job. 

As she walks past him, the boy is smitten and bowled over by her. He kneels down to check on his shoe laces - in other words to catch a better glimpse of her. He without any warning starts trailing her. Every time she takes a sip of her drink her movement are accompanied by splashes as she walks from one side of the mall to the escalator and to the elevator till she leaves the mall and walks away to the other side of the road. The guy now takes a bottle of Limca and sips it and as he crosses the busy road he is about to be hit by a car (that's what we think when we see it for the first time) but instead it too bursts into a bigger splash.

The advertisement has a very summery feel to it. 

Another Limca Advt. which was very finely made was the "haseen lamho ko chura lo" commercial of  2008 feat. Sushma Reddy.  The advt. had a sensual feel to it and Sushma looked absolutely ravishing and invigorating in her rain dance.

Now having said so much about this lemony drink all I can now think of is grabbing a Limca myself!

Until next time'
Cheer!





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